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Principles of Marketing CLEP STudy Guide |
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Principles of Marketing is an easy CLEP test to take. Each and every person has some kind of experience in marketing, you just haven't realized it! Each time you watch a commercial, turn on your computer and drive down the street you are experiencing marketing. This CLEP exam is about the role of marketing in our society and within an company. It covers consumer behavior and how they interact with the market, their buying behaviors, and demographics. It covers marketing mix, market research, international marketing and marketing strategy.
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| $35.97 |
Credits: 3 |
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Difficulty: 2 |
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Number of Questions: 100
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 Included in the Principles of Marketing CLEP Study Guide |
- What is Marketing?
- Marketing System
- The Marketing Opportunities
- The Marketing Environment
- Consumer Market and an Analysis of Buyer Behavior
- Organizational, Reseller and Government Markets
- Organizing For Marketing Efforts
- Basic Objectives and Strategies
- Marketing Organization
- Types of Planning in Marketing
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- Planning and Marketing Mix
- Tangible, Extended and Generic Products
- The Product Mix Decisions
- Channels of Distribution
- Product Promotion Efforts
- Price Determination
- Marketing Effort Control
- Sample Test Questions
- Test Taking Strategies
- What Your Score Means
- Test Preparation
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